The deadline
The law takes effect
From 2 August 2026, Article 50 of the EU AI Act requires that AI-generated content be clearly identifiable as such. Full enforcement, including sanctions, follows in 2027.
Why now
From 2 August the following applies: AI-generated content must be clearly identifiable.
The problem is not AI itself. The problem is the lack of labeling — and the fact that no one can manually review an entire website for compliance.
The risk
Warnings come first
As with the GDPR and cookie banners, the first cases will not be initiated by authorities, but by competitors and associations under the Unfair Competition Act.
The clearest case
For deepfakes, the operator is liable
Article 50(4) explicitly names deepfakes — and places responsibility on the website operator, regardless of who created the content. We therefore report these separately.
The gap
Manual checks are not feasible
No one knows what AI-generated material has accumulated on their domain over the years — from stock photos, agencies, or employees. Hundreds of assets, no overview.
Sources: Regulation (EU) 2024/1689, Articles 50 & 99. The maximum penalty is not the same as the likelihood of enforcement — what matters is evidence of your due diligence. That is precisely what we provide.
In three steps
From URL to seal.
No project work, no IT department, no weeks of onboarding. Three steps — and your compliance is documented.
KI-generiert
- 1
We audit
You enter your URL. Our system scans your domain in the background for AI artefacts — images, text, video, audio.
Result in under 60 seconds
- 2
We label
A single line of code automatically applies the legally required labels in the right places — visible to people, machine-readable for auditors.
One snippet, zero maintenance
- 3
You are certified
Your website receives the Trust-Badge with a cryptographically signed certificate, renewed with every audit. Your documented proof of due diligence.
Your shield — publicly verifiable
The Solution
One click and it's done.
The audit identifies, you decide: Each confirmation is instantly reflected in labeling and your certificate — no code, no spreadsheets, no legal counsel required.
Provifai — Content
Certificate updatedContentFindingAction
team-fotografie.jpgunremarkable—
hero-kampagne.png98% AILabelledConfirm
produktserie-herbst.mp4Declared—
This is how your dashboard feels: Review findings, confirm with a single click — the seal, labeling, and certificate are updated automatically.
The Result
You see immediately what matters.
Your content, clearly categorised: What is AI, what is authentic, what awaits your decision. Technical evidence is provided for every finding — but it appears in the second line, not the first.
example-shop.com
Checked today · 12 subpages · 18 seconds
- 37
- checked
- 13
- AI detected
- 6
- pending
LabelledProduct image “Summer Campaign”
Created with AI — evidenced within the image itself
PendingBlog cover image
Very likely AI — not yet labelled
- Pending
Text “About Us”
Likely written with AI
AuthenticRetail store, entrance area
Authentic photo — camera data present
- Deepfake
Video testimonial
Face artificially generated — labelling required
You can confirm or dispute each finding with a single click — your input is decisive, not our estimate.
Demo with sample data. All visuals AI-generated and declared in our certificate .
The Trust-Badge
Your audit, made visible to all.
Work behind the scenes is only half the story. The badge brings it to light — for everyone who visits your website.
- 01
Prominently displayed on your website
In the footer or discreetly floating in the corner — you choose the placement and colour to match your brand.
- 02
One click opens your certificate
The public page for your domain: what has been audited, what is labelled, and when it was last updated. Always up to date.
- 03
Anyone can verify it
Visitors, business partners, legal professionals, authorities — no account, no barriers. That is what makes it credible.
Trust is built when there is nothing to hide.
AI contentverified
One click
Transparency certificate
beispiel-shop.de
Transparency-compliantLast audited: today
Your Choice
Your presentation determines how the seal appears.
You select both placement and colour tone in the dashboard — both can be changed at any time and are included in the price.
Placement
Hue
You can adjust these options later in the dashboard — the preview shows in real time how your seal will appear.
muster-shop.de
Integrated in under five minutes
01
Copy code
<script async src="https://provifai.com/badge.js" data-site="ihre-site-id"></script>
02
Paste into the page header
One line before the closing </head> — or via your website builder’s code field. No developer required.
WordPress · Shopify · Webflow · Wix · TYPO3
03
Seal appears
Labeling and seal go live, the certificate is public — and monitoring begins immediately.
Who it's for
Anyone seeking trust online needs proof.
The more visible your brand and the more sensitive your content, the greater the need for transparency. Six sectors where the questions arise first.
Risk HighE-commerce & Shops
AI-generated product images and automated descriptions — across hundreds of items.
Risk Very highPublishers & Editorial Teams
AI-generated texts on public topics are clearly subject to mandatory labeling.
Risk HighAgencies
You are liable to your clients — one audit per project, one dashboard for all domains.
Risk Very highFinance & Insurance
Advisory chatbots and generated market reports in highly sensitive trust contexts.
Risk Very highHealthcare & Pharma
Health information is a matter of clear public interest — AI requires context.
Risk HighPlatforms with Chatbots
Every AI must identify itself at first contact — regardless of industry.
Risk classification as a technical prioritisation aid according to Art. 50(1) (chatbots) and (4) (deepfakes & public topics) — not legal advice. All visuals in this section are AI-generated and labelled as such.
Fair & reliable
What you really want to know during an audit.
The three most common concerns before a compliance scan — and why they do not apply with us.
“Half my images are AI.”
Not an issue. We certify transparency, not purity. AI-generated content is permitted — it simply needs to be correctly labelled. Even a shop filled with AI product images achieves A+ status if everything is properly labelled.
A+all labelled
Afew outstanding issues
Baction required
“What if you mistakenly label my text as AI?”
You always have the final say. Every result displays its confidence level transparently. If uncertain, we mark it as “to review” rather than “AI” — and you can object with a single click.
- Confidence visible per asset — never a black box decision
- Objection button in the dashboard, effective immediately
- Manual review for disputed cases (Enterprise)
“Clean today — but what if someone uploads something tomorrow?”
That is precisely why this is a subscription, not a one-off scan. We continuously crawl your site, automatically detect new AI-generated content, and keep the certificate aligned with your website.
- Re-scan monthly / weekly / daily depending on plan
- Webhook alert for newly unlabelled assets
- Certificate is re-signed with every audit
Detektiert Output von führenden KI-Generatoren
MidjourneyAdobe FireflyOpenAI · DALL·EGoogle ImagenStable DiffusionRunwayOpenAI · SoraGoogle VeoElevenLabsLeonardo.AIIdeogramFluxMidjourneyAdobe FireflyOpenAI · DALL·EGoogle ImagenStable DiffusionRunwayOpenAI · SoraGoogle VeoElevenLabsLeonardo.AIIdeogramFlux
Why trust us
A seal is only as valuable as its verification.
That is why we are transparent about our processes — and you retain the final say on every individual finding.
Every assessment is traceable
For each finding, we disclose which method triggered it and the level of certainty. No black box, no unexplained figures — you see the same evidence we do.
You decide, not the algorithm
No detector in the world is infallible. That is why your declaration is the authoritative source of truth: you confirm or reject each finding — with a single click, and always reversible.
The certificate is publicly verifiable
Every seal links to a signed certificate page, accessible to all — authorities, legal professionals, customers. The signature can be independently verified via our interface.
Servers in Germany, developed in the EU
Your data remains within the European legal framework. Our Trust-Badge sets no cookies and does not track your visitors — we adhere to the very standard we certify.
We carry our own seal.
This website also contains AI-generated media — clearly labelled and declared. Our certificate is public, just like every client’s.
The Certificate
In the end, what counts is evidence, not promises.
Anyone can claim to label. Few can prove it. That is what the certificate is for — and here are three reasons why websites want it.
For critical situations
You can prove what you have done
Every audit, every label, every statement you make is logged and signed with a date. If anyone asks — an association, a competitor, an authority — you do not point to good intentions, but to a record.
Technical indicators and documentation — not legal advice.
For your visitors
Transparency you can see
The seal is displayed on your website; one click leads to your public certificate page. There, anyone interested can see what has been audited and what you have declared. That is what distinguishes a claim from evidence.
Publicly verifiable, no account, no cookies.
For the long term
Remains accurate as your website grows
A certificate showing the status from the previous quarter is worthless. That is why we check regularly: new blog post, new product image, new campaign. If something unlabelled appears, you are notified — and the certificate always reflects the current state of your website.
Audit frequency selectable: daily, weekly, or monthly.
AI-generated content is permitted. It is not about whether you use AI, but whether it is identifiable. A shop whose images are entirely AI-generated can achieve the highest rating — provided everything is labelled.
„Provifai saves us around 20 hours of manual work each month — and our lawyers can sleep soundly again.“
Markus Feldmann
Managing Director · NORDMANUFAKTUR
Pricing
One price. It grows with your website.
Every website receives the same service — everything is audited, everything is labelled, everything is certified. Pricing is based solely on the number of your subpages. Cancel monthly.
Your website · one domain
79€/month
for up to 10 subpages · plus a one-off 79€ for setup & initial audit
That is 2.63 € per day — typically for: Medical practice, law firm, restaurant, portfolio
What counts as a subpage?
Every unique URL on your domain: homepage, product and category pages, blog articles, landing pages. You do not need to count — the free audit automatically determines the number and tells you your tier.
Cancel monthly · no annual contract
Always included — at every scale
- Full audit of all subpages — images, text, videos
- Automatic labelling via snippet
- Public certificate with Trust-Badge
- Weekly monitoring, notification of new findings
- One-click explanations — your input counts
- Personal support via email
No feature tiers, no hidden levels: every website receives the same assessment — pricing is based solely on scope.
Everything is covered
Every subpage, every image, every text, every video — we detect AI-generated content and label it accurately and transparently. Nothing is missed, not even new content.
The obligation applies — as of today
Art. 50 EU AI Act has required disclosure of AI-generated content since 2 August 2026. With Provifai, your due diligence is documented, signed, and verifiable at any time.
Regulation (EU) 2024/1689 in full — EUR-LexVisible trust
Your visitors see the seal, your certificate is publicly verifiable. Transparency becomes a selling point rather than a risk — reaffirmed with every audit.
Offer exclusively for businesses (B2B). All prices net per domain; no VAT will be charged — tax liability is transferred to the recipient under the reverse charge procedure (T&Cs § 1). Setup & initial audit charged once according to scope — the amount is shown directly on the slider. Two months free with annual payment.
FAQ
Frequently Asked Questions.
If you are missing any information, please contact us — we usually respond the same day.
Article 50 of the EU AI Act explicitly mentions deepfakes, AI-generated texts on matters of public interest, and any AI that interacts with humans — and the scope is expanding each year: codes of conduct, platform rules, and advertising guidelines are already following suit. In practice, if you operate a website — whether a shop, law firm, medical practice, agency, or corporation — you are highly likely to have AI-generated material on your domain, often without realising it. The first step is always the same: know what is there. This is precisely what the free audit reveals. The legal assessment in individual cases remains the responsibility of your legal counsel.
Art. 50 is in force
Discover what is on your website .
Free of charge, no registration required. Receive your report by email in under a minute. If anything is detected, the snippet assists automatically. If not, you have written confirmation.